JUSTINĀ ALLEN

Product Designer
I'm a product designer who uses system thinking to solve complex design problems. I do this through collaboration, user testing, and understanding data.
My background is in the SaaS industry, specifically serving marketers. Currently at ActiveCampaign; previously Macatawa Bank.

Recent projects

Segmentation Improvements to unlock multiple use cases.

ActiveCampaign, 2024

I led design on the new segment experience in ActiveCampaign. The update allows users to easily reuse segment condition thought the platform, solving one of the top user pain points.

View Case Study

Login Experience Enhancements to boost platform security.

ActiveCampaign, 2023

This projects enhances platform security by challenging users with a one-time password if our systems detect a login from an unknown device or location.

View Case Study

Reimagining Reporting for a the marketer.

ActiveCampaign, 2024

Complete overhaul of our platform reporting capabilities; This project focuses on the new automation report.

View Case Study